When I was home for spring break I discovered my brothers obsessed with these new protein bars from isagenix called Islean Bars. I did some research and some interesting information on protein bars in general. Meal-replacement bars have gained popularity as a convenient way to assist in weight management. The health-food bar market reached $5 billion in 2010 and retail sales are predicted to increase 10 percent per year over the next ﬁve years. IsaLean Bars represent a convenient, high-protein meal replacement designed to meet weight management and nutrition goals. Looking at the isagenix website, their Chief Science Officer states that, “the bars are high in whey protein, offer a balanced amount of fats and carbohydrates, and provide daily requirements of vitamins and minerals. The combination of carbohydrates doesn’t lead to elevated blood glucose levels.” The high-protein bars also provide multiple beneﬁts because of their impact on satiety as well as muscle protein synthesis, which aid weight management and help to maintain or increase muscle mass with age. Unlike other bars in the marketplace, they contain a blend of açai fruit extract and wolfberry extract, which help consumers adapt to stresses of everyday life. They are also all-natural, containing no artiﬁcial ﬂavors or colors. The products of Isagenix are marketed today in Asia, Australsia and North America. There are many health products available, but the two that are the most popular are the 9 Day Cleansing Program and the 30 Day Cleansing Program. The cleansing programs do not focus on weight loss, but rather on the detoxification of the body. The weight loss that occurs is simply a bonus side-effect. There are a variety of products in cleansing, rejuvity, nutrition, skin care, recipes for health, personal coaching programs and business starter packs.