I believe that obesity has become a big problem in the United States. It’s nebulous to say what the exact cause is, however, many argue that the problem is due to a lack of exercise among American youth. Many organizations have caught on to this epidemic and have pitched ways to help slow down its progression. One of the more notable organizations to do so is the National Football League (NFL). In 2007, the NFL launched NFL Play 60 which is a program designed to decrease childhood obesity. It does this by encouraging children to be active for at least 60 minutes a day. NFL Play 60 uses NFL players as role models to help promote this concept and to encourage children to live a more active lifestyle. Play 60 has teamed up with a number of big company’s and corporations that are directly related to children such as, Nickelodeon, Cartoon Network, and EA sports. What better way to catch kids attention than tying the initiative into their everyday life and things that they already enjoy doing? The NFL has even improved on their Play 60 by creating Fuel Up to Play 60, which not only encourages children to be active, but incorporates the use of schools as a beneficial tool. On the Fuel Up to Play 60’s website they map out the 6-step process to start implementing the program in your own school for anyone to use. They even provide a ‘playbook’ that provides a number of action strategies and ideas that can be implemented by students.